Background

Sofía González holds a degree in Music with a specialization in piano from the Autonomous University of Baja California. Her career combines piano performance, teaching, and artistic collaboration in local projects. She is an active accompanist at the university, a member of the MUSAS music collective, and offers live music services for social events and ceremonies, as well as private lessons.

Challenge

Sofía needed a digital platform to present her profile clearly and professionally, outline the services she offers, and make it easy for potential clients to contact her. The goal was to establish a strong online presence through a website that reflected her experience and professionalism, without relying solely on social media or informal channels.

Solution

A structured website was developed to meet her communication, promotion, and contact needs. The project focused on building a strong, organized, and consistent digital presence aligned with her professional profile, allowing her to present her background, services, and ongoing projects.

The design prioritized intuitive navigation, readability, and accessibility across different devices. Visual and structural aspects were carefully considered to ensure a smooth user experience, maintaining a clean and professional visual language. Clear and functional contact channels were integrated to facilitate direct communication with potential clients or collaborators.

Impact

The website has allowed Sofía to strengthen her professional presence online, making it easier for potential clients to understand her offering and access examples of her work. It has improved the perception of reliability and professionalism, especially among those seeking personalized musical services in Baja California. The site serves as a central hub for communication, promotion, and validation of her artistic and teaching experience.

Conclusion

The launch of the Piano Feliz website successfully met the communication and functional goals set at the beginning of the project. Each section of the site provides new and relevant information, avoiding repetition and maintaining a clear, professional tone. The result is a platform that effectively communicates the artist’s background and services while facilitating interaction with new audiences.

Technologies

Some of the technologies and integrations implemented in this project.